SunTec Launches Relationship Loyalty Solution For CME Vertical

SunTec Business Solutions, a provider of convergent transaction pricing and billing solutions for the Communication, Media and Entertainment (CME) vertical and Relationship-based Pricing and centralised billing solutions for the BFSI domain, has announced the launch of its enhanced Relationship Loyalty solution for CME providers. SunTec plans to capitalise on the customer loyalty management requirements of the CME market by empowering service providers to control customer attrition and maximise profits.

“SunTec’s Loyalty solution is specially designed to interface with any legacy billing system, so that service providers can incrementally add the necessary functionalities without replacing the existing infrastructure,” says K Nanda Kumar, CEO of SunTec. “The facility to manage customer service and pricing, to provide the right quality of service at the right price to each customer segment, enables service providers to differentiate their offerings in an intensely competitive and commoditised market.”

As high-value customers contribute more to profit, service providers could choose to offer exclusive rebates or discounts to retain them. The new Relationship Loyalty solution uses the customer’s history of business to enable service providers to personalise rebates or discounts tailored for any target customer segments. Such value-creation pricing strategies provide a competitive edge to providers, by enabling them to offer lower price points to known high-value customer segments, without compromising on profitability.

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Besides other pertinent features, SunTec’s Relationship Loyalty platform facilitates the incorporation of the output, in terms of loyalty point balance accumulation and redemption into the existing end-user invoice.