 "SPSS Unveils Clementine 11.0")
SPSS a global provider of predictive analytics software has unveiled the new release of its enterprise data mining software, Clementine 11.0. The new version combines data analytic techniques with innovative graphic capabilities.
According to SPSS, version 11.0 of Clementine will enable organizations to enhance productivity in customer relationship management (CRM), marketing and risk analysis, and provide analysis for fraud detection. In addition to this, the new release comes tightly integrated with the SPSS statistical products, giving users easy access to statistical and data management capabilities.
According to Colin Shearer, senior vice president of market strategy at SPSS, “The innovations in Clementine 11.0 take SPSS’ predictive platform to a new level by providing unequalled support for analytical productivity and bridging the gap between advanced analytics and business solutions.”
The advantages SPSS’ Clementine 11.0 claims to provide, include:
New algorithms empower new application areas - New algorithms provide support for credit scoring (Discriminant Function Analysis), complex pricing models (Generalized Linear Models), CRM and response modeling (Logistic Regression), forecasting (Time Series) and rule-based models that incorporate users’ business knowledge.
Productivity improvements increase efficiency - The time to develop and deploy models has been significantly reduced due to the development of more robust transformation capabilities, more automated data cleansing and the use of optimal binning to enable more predictive power. Developing and selecting the best model is made simple by building multiple models simultaneously with the Binary Classifier.
Better graphical output and improved management communication and insight - Customers are now able to easily edit and distribute presentation-quality images, providing efficient management reporting and effective communication through a powerful new graphics engine and integration with the reporting and high-quality graphics of the SPSS statistical products.
First released in 1994, Clementine is SPSS’ flagship offering being used by customers across several verticals including finance, banking and insurance, telecommunications, retail, utilities and pharmaceuticals.
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