Sony Music Moves To The Cloud With CLEAR

Sony Music, a global music giant, has commissioned global digital content services specialist Prime Focus Technologies (PFT) to deploy CLEAR- its Hybrid Cloud based Multi-screen Content Operations platform. With the deployment of CLEAR, Sony Music India moves its entire video content operations to the cloud, creating an eco-system for the supply, preparation and delivery of content. This will help Sony Music manage their video business by increasing agility, unlocking new revenue streams, enabling creativity and cutting costs.

In addition, PFT provides a full slate of services to Sony Music such as metadata creation, archival and digital delivery across multiple platforms delivered through CLEAR. This enables Sony Music to both monetise its video content, aided by data modelling and cataloguing, and to quickly customise content for distribution across different platforms.

Ramki Sankaranarayanan, Founder and CEO, PFT said, “We are delighted to take Sony Music’s video operations to the cloud through CLEAR. So whilst Sony Music focuses their energies on acquisition, distribution and marketing content, we can focus on enabling their video business of content with our proven capabilities. It is extremely gratifying to work with a customer of the caliber of Sony Music and to help them set a precedent in the music industry.”

Shridhar Subramaniam, President, Sony Music India said, “With the emergence of digital video platforms and increasing channels of music video discovery, video consumption continues to grow at an accelerated pace. We are glad to have partnered with PFT as their platform CLEAR will help us digitise our video content quickly, meet the ever-growing demand of our customers, and open up monetisation opportunities.”

CLEAR is handling a large volume of content for the music giant – an enviable collection of music videos, documentaries/promos, full length movies and an enormous artwork library.