Google Offers Free Advertising To Indian SMEs

Search engine Google would offer free advertising coupons for small and medium enterprises (SMEs) across the country, the global firm’s Indian subsidiary said yesterday.

“All SMEs with online presence will be able to avail our advertising coupons worth Rs 2,500 by calling toll free number 1860 266 6622 and registering their websites with our AdWords platform,” Google India online sales head Sridhar Seshadri said in a statement.

The SMEs can register at http://adwords.google.co.in.

As part of this novel initiative, Google India has also launched a new service JumpStart to offer free expert support to help SMEs build an online advertising campaign for attracting new customers.

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“The AdWords programme provides marketers a cost-effective platform where-in they can measure RoI (return on investment), monitor and optimise their campaign. SMEs can start advertising online with a budget as low as Rs 200 a day and grow it as per their business demand, thus having control over their ad-spends and flexibility,” Seshadri pointed out.

The new service will provide a quick-and-easy way for SMEs to get their advertising campaign off to a good start. Google India specialists will work with SMEs to set up their AdWords account and build a customised campaign suitable to their business and budget.

The initiative received a good response when it was launched as a pilot project in Chandigarh recently.

The SME sector, which constitutes 80 percent of the country’s industrial enterprises, faces an uphill task for advertising due to prohibitive costs involved.

“Recognising this roadblock and the huge potential for SMEs to grow, the company launched offline and online initiatives to partner with them and educate these businesses about the power of Internet advertising,” Seshadri noted.

Google AdWords enables SMEs to target precisely, pay only for results, and stay firmly in charge of costs.

“We foresee a vast opportunity in the small enterprise sector and are committed to extend support to all SME advertisers to help them gain from the Internet medium,” Seshadri said. (IANS)