SITA's 'Horizon' Ushers In Fares Revolution

SITA, briefed the airline industry on its progress towards delivering its next-generation Horizon passenger management system in partnership with software giant Oracle. This included announcements on transformations in fares, operations and inventory, as it continues to migrate Horizon to open and agile systems.

SITA’s Total Fares Management integrates management and distribution solutions as a single service with a single cost from a single vendor, providing electronic distribution to industry pricing engines at the touch of a button. No other single supplier can provide such an end-to-end process which enables airlines to be responsive, competitive and efficient with their airfares, while optimising their yield on each seat sold.

Francesco Violante, CEO, SITA, said, “SITA’s investment programme in Horizon is delivering results for our customers. Our waves of innovation, such as Total Fares Management, are bringing radically enhanced reservations, fares, inventory, departure control and ticketing systems to an industry that has been restricted by legacy systems.”

More from Biztech

Future Group - Reliance Retail Deal approved by CCI RBI ban on cryptocurrencies takes effect; prohibition could force investors to tap the black market

SITA’s new weight and balance load planning tool ensures more fuel-efficient flights. It allows cost-efficient centralised operations and includes a graphical user interface, drag and drop functionality, multi-airline/multi aircraft operation, flight summary and center of gravity charts. Together these reduce training time, give greater flexibility to load control agents and provide greater overall precision in load planning.