In a new development, Sify and Synchronica have come together to offer hosted mobile e-mail and synchronisation to Indian businesses and consumers. Sify has chosen Synchronica’s Mobile Gateway as it works on a vast majority of devices in use today and consequently has a much larger addressable market than other mobile e-mail solutions, which require users to upgrade to expensive high-end smartphones. Unlike other products, Mobile Gateway does not require additional software to be installed on the handset, making it particularly well-suited for businesses, consumers and prosumers (prosumer here refers to the professional consumer i.e. corporate users) in emerging markets.
P J Nath, executive president, Sify Enterprise Services, says, “We’re excited about offering businesses and consumers in the Indian subcontinent a hosted mobile e-mail and synchronisation service based on Synchronica’s technology. Synchronica’s solution is ideal because it works on mass market phones, a prerequisite in India where smartphone penetration is very low.”
Carsten Brinkschulte, CEO of Synchronica, adds, “The agreement is a key contract win in India and corroborates our decision to focus on emerging markets. We believe we have a winning combination for service providers in these regions because our scalable, secure software works on mass market handsets and is ideal for both business users and consumers.”