Shoppers Stop Reinforces Sales Performance With Oracle

Shoppers Stop has deployed Oracle Data Integrator Enterprise Edition to enhance its performance capabilities.

hidden July 26, 2010 15:13:10 IST
Shoppers Stop Reinforces Sales Performance With Oracle

Shoppers Stop has deployed Oracle Data Integrator Enterprise Edition as a part of its enterprise data warehouse to enhance its performance capabilities.

With Oracle Data Integrator, Shoppers Stop is able to reduce the time taken to refresh data to its data warehouse from half a day to one hour, which ensures managers receive timely sales, inventory and loyalty data.

"In a competitive landscape and growing segment such as retail, it is prudent to drive business enablement with technology to improve customer satisfaction," said Arun Gupta, Customer Care Associate & Group Chief Technology Officer (CTO), Shoppers Stop Limited.

"IT helps optimise business and reduce operational IT budgets and Oracle has been a key component in helping us in our quest towards delivering value to business."

It helps the team load data in increments from multiple disparate systems into the data warehouse overnight, cleanse the data, and make it available to associates the next morning.

With Oracle Data Integrator, the company’s sales teams are able to complete standard reports in minutes as compared to an hour with the previous technology platform. It has also helped improve Shopper's Stop’s customer loyalty program, 'First Citizen' that reaches out to nearly 1.7 million members.

"We are proud to partner with Shoppers Stop on their growth journey. The deployment of Oracle Data Integrator has enabled Shoppers Stop to quickly integrate vast amounts of data from disparate systems while reducing costs and improving efficiencies," said Shailender Kumar, Vice President, Fusion Middleware, and Oracle India.

"We realise managing information is the key in a highly competitive sector such as retail and Oracle Data Integrator Enterprise Edition offers an extensible architecture that meets present and future business integration and expansion needs."

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