Serena Software has announced the delivery of yet another solution via the Software as a Service or SaaS model. Serena Business Mashups will now be available on demand. With no software to install or infrastructure to manage, workers can build and deploy Mashups faster than before. This will spur even wider adoption of Mashups throughout the enterprise, which Forrester claims will be a $700 million market by 2013 in a May 2008 report called ‘The Mashup Opportunity’.
Serena Mashups-On-Demand offers new features, which will encourage more end users to embrace Mashups as a way to solve simple business problems and be more productive. As part of this on demand release, Serena has integrated Rich Interface Mashups (RIMs) into the solution, allowing users to simply drag and drop widgets, RSS feeds, Flash components and other types of consumer data into their workplace Mashups.
“Serena Business Mashups allow knowledge workers to automate processes to solve their everyday business problems. Now these processes can be deployed in minutes via the Web. It’s about time enterprise software provided the same instant gratification that consumer software has been delivering for years,” said René Bonvanie, senior vice president, global marketing, partnerships, and online services, Serena Software.
Mashups-On-Demand is one of the three solutions Serena will provide this year via SaaS. In March, Serena delivered Serena Mariner (Project and Portfolio Management) on demand and later this year Serena will provide Agile Lifecycle Management tools as a service.


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