Scala Extends Global Footprint To India With Scala Digifour JV

Digital signage solutions provider Scala is all set to enter the Indian market with a new sales and development office located in Bangalore, India. Scala Digi4 will be a joint venture between Scala and Digifour Technologies, a long-time Scala Certified Partner and a player in the Indian digital signage marketplace. This new joint venture, in which Scala will make a substantial investment and have a majority interest, will strengthen Scala’s market position in the high-growth Indian digital signage marketplace.

The presence of Scala Digi4 in the Indian digital signage market will serve to support and address the market demands of Scala’s customers. Scala Digi4 will offer a complete end-to-end digital signage solution to clients including software, hardware integration, hosting, content and media management, network management, etc.

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In addition, Scala will extend its software development resources by integrating a team of highly-qualified software engineers in India with Scala’s other development teams in the United States, Canada, France and Norway. The new development centre in India will augment Scala’s engineering teams and contribute to current and future connected signage solutions from Scala.

“We continue to aggressively invest to further extend our global position in the digital signage marketplace,” said Gerard Bucas, CEO, Scala. “India is an important emerging marketplace for digital signage and Scala wants to ensure that we will rapidly grow our position in this key market. Digifour has been one of our priority partners for a number of years and have already been successful in establishing a strong footprint in India. With the substantial new investment we are now making, this joint venture will build on that success and will ensure that we can better service and support our growing customer base in India.”

Rafeeq, director, Digifour, said, “Scala Digi4 will leverage the global expertise of Scala combined with our local knowhow. I believe this will add value to the industry at large.”