SatNav Technologies Makes Retail Foray

GPS player SatNav Technologies has tied up with major retail giants making their products available to customers in more than 100 stores across the major metros in the country. SatNav has invested around Rs 10 crore into their retail strategy across six cities - Delhi, Noida, Mumbai, Kolkata, Bangalore and Hyderabad. The strategy includes dedicated counters, earmarked GPS zones and store specific branding on the products to be done on a continuous basis.

SatNav has tied up with retail chains like Croma, Staples and Reliance AutoZone to name a few. It has also tied-up with E-zone in a store-in-store concept to give people a feel of the GPS devices in their own neighbourhoods. The stores will have promoters of SatNav, who will help the customer understand the technicalities involved in handling such devices along with the current GPS technology. SatNav is planning to open many more such stores in association with a few more retail chains within the next 12 months.

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SatNav assisted stores will have SatGuide products like Personal Navigation Device (PND), Personal Digital Assistant (PDA), Navigation Software for Laptops and Windows mobile, and Bluetooth receivers.

Amit Prasad, founder MD and CEO of SatNav Technologies, said, “GPS is a growing market that has a great potential; early movers like us need to focus on educating the market. A huge percentage of people are now aware of GPS technology and want to see our live demos. Our stores will enable customers to get a hands-on experience of the GPS devices and buy the SatGuide product suitable for their needs. To give the GPS segment a wider perspective, we are adding extensively to our product portfolio and creating new vertical markets like laptop/ desktop software.”