SAS A Leader In 2013 Integrated Marketing Mgmt: Gartner Magic Quadrant

SAS, the leader in business analytics software and services, has been positioned as a Leader in Gartner Inc.’s annual Magic Quadrant for Integrated Marketing Management. SAS earned its place in the Leaders quadrant for its ability to execute and completeness of vision.

In a recent SAS study, 60 percent of the 1,260 consumers surveyed expect businesses to know what they want and need. Integrating four top-selling marketing analytics products – SAS Marketing Automation, SAS Marketing Optimisation, SAS Real-Time Decision Manager and SAS Digital Marketing – into one solution, SAS Customer Intelligence helps modern marketers manage customer relationships effectively across all channels, create meaningful customer interactions for positive experiences, and make optimal decisions based on big data.

According to Gartner, “Leaders in the IMM market have clients that have adopted their solutions as the primary vendors and platform to support most marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives. Emphasis is placed on MPM and process integration across marketing.”

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“SAS’ placement in the Leader’s quadrant validates yet again the value we bring to our customers,” said Wilson Raj, Global Customer Intelligence Director for SAS. “SAS’ vision is to provide an easy way for marketers to make the best decision for every customer interaction, to help them provide highly desired and differentiated customer experiences – a necessity for today’s digitally empowered customer.”

“Today, as consumers are getting more empowered, most businesses are embracing a customer-centric business strategy. SAS solutions empower organisations in analysing customer interactions, streamlining marketing operations, implementing an efficient cross-channel marketing strategy and delivering best value to their customers” said Sudipta K. Sen, Regional Director - South East Asia, Vice Chairman and Member of Board, SAS Institute (India)

SAS, also recognised by Gartner as a leader in CRM multichannel campaign management and marketing resource management, has the most comprehensive suite of integrated enterprise marketing solutions available on the market today. In addition to its top four marketing analytics solutions, others include SAS Adaptive Customer Experience, SAS Marketing Operations Management and SAS Intelligent Advertising for Publisher.