SAP, Sybase Come Together To Strategise For Enterprise Mobility

SAP and Sybase have come together for the first time to share the strategy and joint product direction for the newly combined companies. In a bold move that brings together established industry leaders and changes the game for enterprise mobility. The combined companies now represent the position in enterprise applications, business analytics and mobile infrastructure.

Recognising the strength of Sybase’s existing business model, SAP confirmed that Sybase will be run as a separate, independent unit. Setting the stage for their vision of an unwired enterprise and embracing the evolution of mobile as the new desktop, SAP and Sybase today also unveiled three key areas: enterprise mobility, business analytics and enterprise information management (EIM).

Combined Companies Retain Core Strengths While Leveraging Synergies for Innovation

Outlining the first milestones since the close of the acquisition, SAP and Sybase today announced:

• The companies will bring together technologies to deliver a mobile platform for business that is based on open standards, runs on all major mobile operating systems, and manages and supports all major device types. In addition, SAP will showcase mobile experiences for all products, including both SAP Business Suite and SAP Business ByDesign, similar to what is available for mobile sales for customer relationship management (CRM).

• SAP and Sybase will present the industry’s broadest solution portfolio for EIM by porting, certifying and optimising SAP Business Suite and other solutions onto Sybase data management servers bringing customers a greater choice of database platforms for their SAP applications.

• The companies will offer customers a complete and optimised business analytics infrastructure tapping SAP BusinessObjects business intelligence (BI) solutions on data management servers to deliver end-to-end functionality from discovery (enterprise information management) to storage (calculation and storage engines for transactions, data marts, data warehouse) to consumption (query reporting and analytics, score carding, dash boarding, OLAP tools, mobile BI).

• The companies will incorporate SAP’s in-memory computing technology across SAP and Sybase data management offerings, enabling customers to instantaneously access any type of data, anywhere, any place in real time.

SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe said, “The combination of SAP and Sybase is a significant game changer in the industry. Less than three months after this bold acquisition was announced, we are highlighting the first joint products that will transform the way people and businesses work. The product roadmap and go-forward strategy we are sharing today positions SAP to be the only company enabled to deliver a full suite of enterprise software and next-generation business intelligence on any device at any time. The coming together of SAP and Sybase is 100 percent a customer-focused move, delivering a value proposition for customers in mobility, analytics and information management that is unmatched and unique.”

“At Sybase, we have been successfully executing our ‘Unwired Enterprise’ strategy over the last eight years to become the market leader in enterprise mobility software,” said John Chen, CEO, Sybase. “Working alongside SAP, we will take mobility to the next level by extending analytics and bringing our technologies to new vertical markets. With SAP’s investment in Sybase’s technologies, we’ll be able to extend our existing solutions to an even broader audience, and more rapidly innovate as the market’s needs continue to evolve.”

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Platform Research firm Gartner predicts that by 2014, there will be a 90 percent mobile penetration rate and 6.5 billion mobile connections.1 This new generation of users demands immediate access to enterprise applications from any location, at any time. The Sybase acquisition allows SAP to bring customers a mobile platform that can support SAP applications and enable partners and customers to develop complementary applications to help them run their business better.

The extension of existing applications and the delivery of new applications will broaden the reach of SAP solutions across mobile platforms and devices and accelerate the pace of mobile innovation for enterprises. SAP and Sybase already have co-innovated and delivered Sybase Mobile Sales for the SAP Customer Relationship Management (SAP CRM) application and Sybase Mobile Workflow for SAP Business Suite.

The companies will integrate the SAP NetWeaver Mobile component and SAP BusinessObjects Mobile software with Sybase Unwired Platform to deliver a single mobile development and deployment platform with integrated analytics. New open standards-based technology from SAP that enables easy access to SAP Business Suite will accelerate the mobilisation of SAP applications. SAP will also deliver industry-specific mobile applications built on this next-generation mobile platform.