SAP, RIM Offer Integrated SAP CRM, BlackBerry Solution

SAP AG and Research In Motion (RIM) have announced the availability of an integrated solution that provides customers with anytime, anywhere access to the SAP Customer Relationship Management (SAP CRM) application on BlackBerry smartphones. The new BlackBerry Sales Client for SAP CRM is now available from RIM, giving sales reps secure and real-time access to customer information in SAP CRM.

The integrated solution introduces a number of key innovations for mobile CRM, including:

Instant Access to Up-to-Date Information - In just one or two clicks, users can gain access to up-to-date client information from a BlackBerry smartphone, including contacts, sales leads and logged activities.

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Push-Based Notifications - The new solution can automatically deliver or ‘push’ all customer data updates in the SAP CRM system immediately to the user, as well as push sales leads immediately to the sales representative’s BlackBerry smartphone inbox with one-click access to the new information.

Access to CRM Data Anytime, Anywhere - Users rely on their BlackBerry smartphones for access to people and information on the go. This new solution enables contacts and account information to be continuously accessible on BlackBerry smartphones, and a local cache system allows access to certain information even if the user is outside of network coverage.

Security - Established enterprise application security from SAP combined with the wireless security of the BlackBerry Enterprise Solution provides end-to-end encryption to help protect confidential customer information whether stored on a BlackBerry smartphone, in transit or in the SAP CRM application. IT administrators can also securely deploy the BlackBerry Sales Client for SAP CRM to users over-the-air.