SAP Data Quality Solution Now Powered By MapmyIndia

SAP India, a subsidiary of SAP AG, has announced its partnership with MapmyIndia, India’s digital maps, navigation and location-based services provider. Now powered by the India Address Directory from MapmyIndia, the SAP Data Quality Solution will enable enterprises in India to cleanse, de-duplicate, standardise and consolidate data.

India’s National Association of Software and Services Companies (NASSCOM) forecasts that the Big Data business in India will be worth as much as $1.2 billion within three years, a six-fold increase from current levels. As businesses confront the challenges of managing massive volumes of data in real-time, ensuring high quality information has emerged as one of the biggest inhibitors to providing trusted insights for effective business operations. Additionally, with customer data captured from multiple sources like ERP, CRM and external sources, it is critical to have access to accurate and current customer data to realise enriched business processes at reduced costs. The challenge gets magnified in India where names and addresses are diverse and non-standardised.

MapmyIndia’s extensive address directory covers over 10 million addresses across 4000+ cities and 600,000 villages, and provide a definite match to almost all addresses in India. The India Address Directory will empower the SAP Data Quality Solution to verify precision of data, profile, cleanse and standardise enabling enterprise customers to manage customer records effectively having a direct impact on business operations and profit improvements.

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“MapmyIndia’s India address directory provides extensive address information for the entire country including major cities and remote villages,” said Rohan Verma, Director, MapmyIndia. “MapmyIndia updates this directory every six months and will enable the SAP Data Quality Solution to refer to this updated, comprehensive information to cleanse, de-duplicate and standardise the addresses, thereby offering precise and current data to Indian customers.”

“Industries like Retail, Manufacturing, Utilities and Financial Services, which thrive on address data, are constantly seeking standardised and managed customer records.” said Maneesh Sharma, Head - Database & Technology, SAP India. “The SAP Data Quality Solution which now includes pan-India address coverage provided by MapmyIndia will enable enterprises across sectors to boost operational performance, cut costs and drive business growth.”

The SAP Data Quality Solution and MapmyIndia India Address Directory will enable enterprises across sectors to improve business operations and customer experience and be more compliant with government regulations on Know Your Customer (KYC) norms (Banking and Financial institutions) by ensuring an improved regulatory/compliance framework.

It will enable organisations to access standardised and de-duplicated data of products, suppliers, vendors, and freight forwarding agents resulting in operational efficiency and effectively cross-sell and up-sell products based on accurate data for customer preferences and demographics helping to optimise marketing campaigns at reduced costs. It will help enterprises better manage purchasing and supply chains thereby improving customer experience and effectiveness of loyalty programs and mitigate receipt and return fraud.