Salesforce CRM Applications To Be Available For iPhone

Salesforce.com, a player in the Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) space, has announced its Salesforce CRM applications and Force.com platform are available as Salesforce Mobile applications for the iPhone on Apple’s App Store. Businesses of all sizes can now access these mobile applications to run their enterprises. Salesforce.com’s CRM applications and any custom or third party application built natively on the Force.com Platform-as-a-Service can now be accessed using the Salesforce Mobile application on the iPhone.

“Salesforce.com is committed to expanding the potential for mobile applications in the enterprise,” said Chuck Dietrich, vice president, Salesforce Mobile, Salesforce.com. “The amazing iPhone interface, the Salesforce CRM and the Force.com platform are a great combination that gives enterprises a new suite of mobile business applications delivered when and where their users need them.”

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Delivering Mobile Applications for the Enterprise

Just as cell phones revolutionised the way we communicate, mobile access to business applications will change the way companies work, liberating users from their desks. With its intuitive user interface, the iPhone will accelerate the mobile business application revolution.

The Apple iPhone SDK has enabled salesforce.com to build a Salesforce Mobile client application for the iPhone. Salesforce Mobile for iPhone integrates with the iPhone’s native functions such as e-mail, phone and maps, to make mobile workers incredibly productive. Sales reps can now use their iPhones to quickly navigate through key customer records such as accounts, contacts and opportunities. They can initiate phone calls and e-mails from within Salesforce CRM and also query the Salesforce CRM application for desired customer information and have it sent to their iPhone.

In addition, the intuitive user interface and SDK has enabled Salesforce.com to build a mobile application that will enable new native Force.com applications as well as the 72,000 existing custom-built Force.com applications to be quickly and easily deployed to the iPhone.

These Force.com applications range from expense management and recruiting applications in the human resources department to pharmaceutical applications that manage drug sample and doctor interactions, to insurance claims processing applications used in the field and much more. Developers building applications natively on Force.com can now deliver them on the iPhone without writing any extra code. Similarly, businesses will be able to quickly mobilise and access their custom Force.com applications on the iPhone.