Salesforce.com has announced that it has entered into a definitive agreement to acquire Jigsaw, a provider of crowd-sourced data services in the cloud. The transaction is subject to customary closing conditions.
“Salesforce.com is excited to bring the data services industry into the era of Cloud 2,” said Marc Benioff, Chairman and CEO, Salesforce.com. “With Jigsaw, we’ll make it as easy as Wikipedia to source data, as easy as iTunes to buy data and as easy as Facebook to stay updated as the data changes.”
“Companies are utilising crowd-sourced data services in the cloud more than ever because it offers the best quality information,” said Jim Fowler, CEO, Jigsaw. “This is an exciting opportunity for all of us at Jigsaw, and will help us accelerate our ability to bring cloud-based data services to a wider audience.”
While Jigsaw will remain open to all CRM systems, current salesforce.com customers will find an integrated experience that includes an automated process for data cleansing. In addition, since Jigsaw products are already integrated with salesforce.com technologies, when Salesforce Chatter becomes generally available later this year, users will be able to receive real-time feeds when data changes or requires cleansing.