Salesforce.com, the enterprise cloud computing company, has announced it has completed its acquisition of Radian6, the social media monitoring platform used by more than half of FORTUNE 100 companies.
Radian6’s technology captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities. The intelligence gained from these conversations has become critical in helping companies better market and sell to prospects, serve customers and understand what’s being said about their brands, products and competitors. With Radian6, salesforce.com will add the ability to monitor and join in these public conversations across its products, bringing the heart of the public social web to customers’ business.
Salesforce.com plans to integrate Radian6 across Salesforce products. The combination will create a bridge between public conversations and Chatter – the company’s private and secure corporate social network – as well as enhance the Salesforce Sales and Service Cloud products with social intelligence that customers can act on. Developers building on the Force.com platform also will be able to tap into the power of Radian6, putting the social web into everything they build.
“Radian6 adds huge value to salesforce.com by delivering the public, social web across all our products,” said Marc Benioff, chairman and CEO, salesforce.com. “Giving customers the social intelligence they want with the business context they need will further differentiate our products and accelerate our growth.”
Radian6 brings the voice of the customer into the enterprise, helping to transform the way a business operates," said Marcel LeBrun, CEO of Radian6. “We look forward to working with salesforce.com’s customers to show them the power of listening to, and engaging with, the social web.”