SafeNet Launches MediaSentry Services For Entertainment Sector

SafeNet, a player in the information security space, has announced the launch of its MediaSentry Services platform. Through this SafeNet will provide the entertainment industry with means to globally detect, track, and deter the unauthorised distribution of their digital content. SafeNet’s anti-piracy and peer-to-peer (P2P) distribution services deliver efficient copyright enforcement capabilities and provide a managed platform to support the growth of digital distribution initiatives so content owners can embrace these new market opportunities without compromise.

The MediaSentry Services portfolio will provide clients with end-to-end solutions designed to meet specific content protection, intelligence and distribution needs. “With a global infrastructure spanning the most prolific P2P networks as well as emerging communities and User-Generated Content (UGC) sites, we aim to help content owners not only understand but also leverage today’s large base of online consumers,” said Rana Gupta, business head - INDIA and SAARC, SafeNet India.

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One of the most important aspects of MediaSentry services is the protection services. Under this, escalated levels of active protection are designed to mitigate digital piracy threats and are widely adopted as the premier standards for protecting content on such online channels as Peer-to-Peer (P2P), User-Generated Content (UGC) and auction sites as well as newsgroups and Internet Relay Chat (IRC) channels. The other important feature is intelligence services. In an increasingly fragmented digital landscape, knowledge and insight are critical to understand both the threats and the opportunities available within this growing channel. SafeNet’s intelligence services provide valuable metrics and insight around how content propagates across file-sharing communities so clients can make informed decisions around their protection and distribution strategies.

Increasingly, a significant portion of digital content and software is being distributed over the Internet. SafeNet also offers technology and service platforms to help content owners build an infrastructure capable of supporting large-scale online distribution and promotion initiatives on P2P networks.