Reasoning Launches Multi-Channel Online Retailing Solutions

Online marketing has been made easy and accessible to manufacturers, organised and individual retailers with the introduction of a multi-channel online retail solution by Reasoning Global eApplications. Following the present menacing gloom of recession on markets across the board, Reasoning has launched MartJack, a multi-channel online retailing solution as a remedy to counter present market conditions.

Cost cutting has become the norm for businesses in an effort to reduce overheads. While travel, leisure and ad-spend are first amongst expenses to face the axe, businesses also have to continuously seek the right alternative resources to keep sales figures looking upwards.

“Resisting the mounting problems of market crisis and increasing sales have become a big challenge for enterprises today. It is necessary to harness all the touch points of a customer through an effective marketing and retailing solution and thus increase sales. The early bird, in this case, will catch the worm,” emphasises Girish Kasliwal, vice president, Reasoning. “Targeted marketing is the most appropriate approach, which is now easily possible at an affordable price through our e-enabler platform, MartJack. Retailers can now make their online store (webstore) accessible to a wider audience through the Internet and mobile, helping them increase footfalls to their physical stores.”

Explaining the structure and functionality of MartJack, Girish specifies that it is a blend of retailing with the Internet and mobile technologies keeping the new breed of tech-savvy customers in mind. Customers search for products, prices, deals or promotional offers and place of availability on the Web. Preferring to shop locally, online customers also search for local availability of products.

Narrowing the efforts of product searches to the least possible levels, MartJack-built webstores give maximum information to online customers. All the information is as real-time online as the physical store of the retailer. Moreover, MartJack builds online stores with local online identities. When online customers undertake a search, MartJack-enabled webstores figure amongst the search results. All the customer has to do is simply reach a purchase decision and buy the product at the nearest store.

While MartJack helps increase footfalls to stores, it also helps in generation of leads, resulting in an increased sales volume. With MartJack, retailers also have the ability to reach customers online in a cost-effective way, thus increasing the RoI of their ad spend.