PVR Cinemas Selects NEC's Retail Solutions

NEC India Pvt. Ltd., the network and IT solutions provider, has announced the customer win of PVR Cinemas, where NEC will provide its retail solutions, including the latest “TWINPOS G Series” – 3700G2, G5 and G7 models at 12 locations in India, including PVR’s food courts, bowling alleys and multiplexes. In line with the strategy to increase focus on entertainment, F&B and the gaming businesses, this implementation will help PVR streamline its retail functions at a radically low total cost of ownership (TCO) through its exceptional serviceability, reliability and power conservation while enhancing the customer experience.

The “TWINPOS G Series” is designed to meet an ever expanding range of market needs. NEC’s retail solutions ensure powerful energy-efficient performance and quality at low power consumption, owing to reduced carbon emissions and energy saving capabilities. Its unique dual-interface allows multiple Point of Sale (POS) machine functions – one for billing and the other for advertising and promotional campaigns. NEC’s retail solutions will enable PVR Cinemas to leverage the same retail infrastructure while maximising its promotional marketing campaigns.

More from Biztech

Future Group - Reliance Retail Deal approved by CCI RBI ban on cryptocurrencies takes effect; prohibition could force investors to tap the black market

Jitender Verma, Chief Information Officer, PVR Ltd. said, “It has been a strategic decision to appoint NEC as retail solution partner for PVR Ltd. With NEC’s assistance, we strongly believe it will improve our service to customers and create a modern ambiance to our properties. We chose NEC because of their reputation, expertise and experience in supporting retail chain stores worldwide.”

Amit Bhatia, Head-Retail Solutions, NEC India said, “NEC has been a premier player in the retail technology domain globally and we are honoured to be selected as a preferred vendor by the PVR Cinemas further validating our commitment and technological expertise in the sector. With this win, we look forward to strengthening our foothold in the entertainment, gaming & F&B industry. These verticals hold immense potential in India and it is our endeavour to help brands adopt technology to enhance the customer experience like never before. We aim to double our market share in this space by the end of this financial year.”