Pramati Implements Tell-A-Friend Technology For NDTV Convergence

NDTV Convergence has selected Pramati Technologies’ Tell-a-Friend (TAF) technology to promote its online content and expand consumer visibility across all verticals.

The technology deployment will enable NDTV and its numerous users to share their favorite NDTV content through e-mail, instant messengers (chat), blog, social networks, and bookmarking sites through the Tell-A-Friend button.

Tell-a-Friend ( http://tellafriend.socialtwist.com) has the capability to pick up relevant content from a webpage and make content rich messages with excerpt text and photo of the story. This application results in building an attentive audience based on personalised recommendation.

Sanjay Trehan, CEO, NDTV Convergence, says, “NDTV.com is one of the first portals to implement Tell-A-Friend across its verticals. Till recently we have received over 10,000 content referrals through the application. We believe this social marketing offering will prove to be an effective means in delivering value to our customers and increasing content circulation.”

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“The NDTV experience strengthens our belief that in the age of Web 2.0, Tell-a-Friend can make a significant impact on the existing marketing initiative of online portals,” says Jay Pullur, CEO of SocialTwist. “By having users promote content so easily, NDTV is creating many citizen evangelists for their content.”

The latest version of Tell-a-Friend adds support for social bookmarking on 15 popular sites like Digg, Delicious, StumbleUpon, and Yahoo Buzz to its support of e-mail, IM (chat), blogs, and social networks. The Tell-a-Friend button now works as a single tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites.