To support the increasing use of visual communication in business, Polycom, a player in the telepresence, video and voice communications solutions space, has announced the Polycom Distributed Media Application (DMA) 7000, a network-based application that manages and distributes multipoint video calls within an enterprise network environment. The Polycom DMA 7000 is designed to unify enterprise visual communication infrastructure, improving the efficiency, reliability and performance of video calls; and making it easier and more cost-effective for organisations to deliver on-demand video conferencing services to employees.
“Customers are deploying visual communication more broadly across their organisations as a critical communication tool, and want video services available for employees to use at any time,” said Joe Sigrist, senior vice president and general manager, Video Solutions, Polycom. “The DMA 7000 solution supports desktop, group and telepresence applications and makes it easier for customers to deploy on-demand video services broadly. This solution brings IP telephony practices to visual communication and leverages our experience in high-availability conferencing solutions for service provider networks to give enterprise customers carrier-class scalability, reliability and efficiency for delivering video services.”
Deployed on application servers, the DMA 7000 application manages and distributes video calls in a scalable method across multiple Polycom RMX 2000 media servers, which are video conferencing ‘bridges’ that allow multiple sites to join the same meeting, connect users on different networks and optimise the call experience between video endpoints with different capabilities. This distributed network design allows enterprises to connect and utilise main and branch office infrastructure systems together as part of a single, seamless solution. This distributed model delivers significant advantages over the alternative model for high-scale video applications, which is a single video appliance with high port capacity. The increased scale, reliability and resource efficiency gains will help drive video adoption by increasing availability to end users.