 "Pocket-Size Drives With WD SmartWare Enhance Data Portability")
WD, a provider of external storage solutions, has introduced its smaller, smarter and more secure My Passport Essential and My Passport for Mac portable external hard drives featuring the company’s new SmartWare software and equipped with hardware-based encryption. The new My Passport drives are more than 20 percent smaller than the previous generation My Passport.
The new portable drives with WD SmartWare software visually present consumers’ data in a control centre, providing them peace of mind that their photos, videos and files are securely protected. Available now at select retailers and the WD online store, the new My Passport Essential and My Passport for Mac drives are offered in capacities ranging from 320 GB to 1 TB and come in a range of colours including Pacific Blue, Real Red, Cool Silver and Midnight Black.
When the My Passport Essential drive is plugged in for the first time, the simple and intuitive first back-up process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their back-up as it happens. After the first back-up, users’ files are backed up automatically every time they change or add a file.
My Passport Essential and My Passport for Mac drives also feature user-selected password protection combined with military-grade 256-bit hardware encryption, which scrambles files before they are stored. The encryption acts as a virtual padlock to keep users’ data secure.
“The smaller and sleeker design of WD’s redesigned My Passport drives, combined with the intuitive visual back-up experience of WD SmartWare software, makes this drive a smart and secure, travel-friendly storage choice,” said Dale Pistilli, vice president of marketing for WD’s branded products group.
WD My Passport Essential hard drives are designed for Windows-based PCs while WD My Passport for Mac drives are formatted for Mac computers and are compatible with Apple TimeMachine, Apple’s integrated back-up solution. WD SmartWare works on Windows PCs and Mac computers and offers a seamlessly integrated option for Mac users, who want an alternative to TimeMachine or Mac OS 10.4 users, who don’t have TimeMachine compatibility.
Price and Availability
The new My Passport Essential drives are offered in capacities of 320 GB, 500 GB and 640 GB; My Passport Essential SE drives are offered in capacities of 750 GB and 1 TB. My Passport for Mac drives are available with 320 GB and 500 GB. My Passport Essential and My Passport for Mac drives are available now at select retailers and online at www.shopwd.com
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