Pitney Bowes MapInfo Introduces MapXtreme 2008

Pitney Bowes MapInfo, a provider of location intelligence, has introduced MapXtreme 2008, the next generation of its Microsoft .NET-based location intelligence platform. Leveraging applications developed with the MapXtreme software developer kit (SDK), organisations can integrate location intelligence with existing business systems, enabling them to make better strategic decisions and more effectively manage and protect assets.

Fully integrated with the Microsoft .NET development environment Visual Studio 2008, MapXtreme 2008 enables software developers and IT professionals to create custom mapping and location intelligence applications that provide tailored views of geographic data and augment business processes. Applications created with MapXtreme can be deployed on both the Internet and desktop, helping reduce application development time and costs when building new applications or enhancing existing applications with location intelligence.

“Location intelligence enables businesses and government organisations to answer the complex question of ‘where?’—a critical factor in making sound strategic and operational decisions that improve operational performance,” said Robert Pipe, vice president, Product Management & Product Marketing - Location Intelligence, Pitney Bowes Software. “With the ability to quickly develop custom location intelligence applications, organisations can visualise and analyse data to discover new relationships and trends – insight that drives more intelligent decisions.”

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MapXtreme 2008 also offers interoperability through the support of geospatial standards from the Open GIS Consortium, extending the number of data sources that users can access.