Pitney Bowes Leads Gartner's 2013 Magic Quadrant For CCM Software

Pitney Bowes, Inc. has announced that technology research firm Gartner has named the company a market leader in the first publishing of Gartner’s Magic Quadrant for Customer Communications Management (CCM) Software. Pitney Bowes is one of only four vendors placed in the Leaders quadrant for its EngageOne Communication Suite out of a field of 15 technology providers in the space.

According to Gartner, CCM software enables organisations to create, personalise and deliver communications to customers more effectively via any output channel. Prospective buyers should use this Magic Quadrant - Gartner’s first on this topic - as a starting point when shortlisting providers.

“We believe this recognition is a testament to the market size, scalability and global reach of the Pitney Bowes EngageOne Communication Suite,” said Jay Bourland, Senior Vice President and General Manager, Composition and Interaction for Pitney Bowes, Inc. “We are committed to continuously improving our global solutions against a backdrop of emerging social, mobile and local platforms and technologies.”

The Pitney Bowes EngageOne Communication Suite has a modular architecture for seamless integration with existing platforms, systems and databases. It enables organisations to gain a more complete and accurate 360-degree view of each customer and efficiently produces targeted, personalised communications. From user-friendly, collaborative content and design tools, to real-time interaction optimisation, Pitney Bowes EngageOne enhances interactions across all digital, print and mobile channels. Its customer self-service capabilities include online bill pay and instant access to account data and documents. Most importantly, the solution features a powerful, single-server engine that helps organisations streamline production of every type of communication from high-volume billing and statements, to interactive correspondence such as insurance estimates of benefits, to on-demand documents such as financial services new-account documentation.

Gartner defines companies in the Leaders Quadrant as those who have scale in terms of market presence and size. “Leaders” have momentum in the CCM Software sector and significant market share based on a solid CCM Software product or family of products. The report cites “Leaders” as high-viability technology providers who have a global presence and are recognised as major vendors in the CCM Software market and are also well positioned with their current product portfolio and likely to continue delivering leading products.

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