Persistent Systems Helps TCabs Launch Cab Miles Program

Persistent Systems, the software product and technology services provider, has announced that they have developed an exclusive cab miles program for TCabs, a radio cab provider in Pune, by using eMee, Persistent’s social gamification platform.

TMiles is the exclusive reward program in India for cabs that is designed to enhance the service and improve the travel experience. These reward points are collected over a period of time and entitles the customer to privileged benefits and can also be redeemed against exclusive offers.

Persistent provides end-to-end consulting and implementation services around gamification in line with customers’ business needs. With eMee’s customised Loyalty Program solution, TCabs will now be able to better understand and build stronger relationships with customers through advanced engagement analytics based on eMee’s CARS model of engagement, which is the key to gamification success.

“We are extremely glad to work with TCabs and provide a customised gamification based solution for the TMiles program,” said Siddhesh Bhobe, AVP at Persistent Systems, and Chief Experience Officer for eMee. “eMee is a gamification platform that can be used across verticals for engaging with customers, employees and other stakeholders. At TCabs, customer satisfaction has always been the business focus and they required an innovative solution to help them engage with and retain their large customer base with very personalised services. Given our expertise in developing gamified applications, we were easily able to understand, suggest and implement the right approach for the TMiles program.”

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“At TCabs, having provided Sedan segment cabs for the customers our focus has been always in proving better and Add on services. The company’s tagline being ‘Travel with Joy’ it was critical for us to engage with our customers and let them experience our differentiator services to convert them into our brand ambassadors,” said Shirish Erande, MD TCabs. “With eMee’s SAPS based Loyalty Program, TMiles is India’s first cab miles program using a wonderful mix of game mechanics and advanced data analytics to attract and engage customers, and enhances the whole customer experience right from the first act of booking the TCab. With eMee, we went from ideation to implementation in an extremely short duration of four weeks.”