Oracle Outlines Strategy To Target Mid-Market Segment In India

Oracle has announced its partner-led-strategy to offer affordable and integrated technology solutions for the mid-market segment in India. As part of this strategy, Oracle is leveraging its extensive ecosystem of partners to enhance adoption of Oracle Database Appliance (ODA), a new engineered system consisting of hardware and software that saves mid-sized companies/departments time and money by simplifying deployment, maintenance, and support of high availability database solutions. The Oracle Database Appliance provides a lower capacity entry into Oracle’s portfolio of engineered systems.

Commenting on the company’s strategy to target this segment in India through partners, Niraj Kaushik, Senior Director, Alliances and Channels, Oracle India, said, “Oracle Database Appliance is our latest product innovation to help mid-sized companies/departments easily deploy enterprise class IT infrastructure at an affordable price points. Partners are playing a pivotal role in our strategy to enhance the adoption of this product in India. In a highly collaborative selling approach, we are offering our valued partners with marketing, sales enablement, and customer intelligence support to accelerate their business more quickly than the market.”

Part of Oracle PartnerNetwork (OPN), these partner organisations include system integrators (SIs), Independent Software Vendors (ISVs), Consulting Organisations, Resellers, Value Added Distributors (VADs) and Platform Providers.

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With the Oracle Database Appliance, a single DBA can deploy a high availability clustered database system in about two hours. Small and midsize businesses and departments can now quickly and easily employ the database availability solution (Oracle RAC) on the Oracle Database Appliance to transparently and seamlessly handle database or hardware failures in seconds, often with no perceptible impact on user response time.

However, most mid-sized organisations face financial and technical expertise challenges when acquiring and maintaining enterprise class IT infrastructure. With ODA, Oracle is addressing these challenges by bringing an Engineered System within the reach of these organisations by lowering not only the entry barrier (CapEx) but also the expertise (OpEx) needed for delivering highly available enterprise class IT infrastructure.

“We are witnessing strong interest from customers in the following 3 key areas. Area number one is distributed enterprise – retailers with multiple retail branches across the country, manufacturers with dispersed operations and retail bankers. Secondly, we are seeing lot of interest from ISVs looking to build cloud based infrastructure. And finally, from customer looking at hardware refresh,” said Niraj.

The Oracle Database Appliance offers pay-as-you-grow software licensing for Oracle Database and related software from 2 to 24 processor cores. This allows customers to align their software spend with their business growth without the need for any hardware upgrades.

Elaborating on the advantage of pay-as-you-grow software licensing Niraj said, “A new project just about to be put into production may take several years to ramp up to the workload levels that are expected. Hence, IT organisations are apprehensive of purchasing and then deploying excess capacity prior to the point at which it is actually needed. With the affordability of the Oracle Database Appliance hardware, customers can now deploy the fully provisioned system and grow into the software capacity they need over time by activating just the cores they need.”

Mid-sized organisations and cost conscious LOBs (departments) within big organisations can also successfully deploy Oracle Database Appliance as a standardised cloud building block for achieving cost and operational efficiencies while delivering highly available and agile IT infrastructure to ensure business continuity and meet dynamic business needs.