NXP Outlines Strategy For Indian Market

NXP Semiconductors has announced the company"s business strategy for the Indian market; emphasising India"s role as a site for global product and technology development and an important market for key products such as chips in low cost phones and Identification.

NXP plans to increase the headcount at its India operations from 815 to 900 by the end of 2007.

Speaking at the inauguration of NXP"s technology campus in Bangalore, Frans van Houten, president and CEO, NXP, said, “NXP has had a strong presence in India since 1990, both as a leading semiconductor supplier and, more recently, as a key player in the nation"s burgeoning R&D landscape. The Indian organisation is currently host to key R&D activities in leading edge System-on-Chip design inclusive of libraries, flows and IP Blocks and also houses software activities in the main areas of NXP"s focus; digital television, cellular, multimedia for cellular, connectivity, and Radio Frequency Identification (RFID) technologies.”

Houten continued, “NXP is committed to providing India and other emerging markets with products that meet the needs of the aspiring consumer. Today 60 million households in India are already enjoying great AV experience using NXP chips for CTV.”

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NXP"s acquired Silicon Labs" Cellular earlier this year. The acquisition gives NXP single chip capability which can bring the total cost of phones to affordable levels.

“Mobile phones using the NXP chipset will be released shortly in India at affordable prices through one of the major operators,” Houten added “We are also expanding the India cellular team which now has successfully integrated SiLabs within its operations to take on full chip design responsibility, as they are close to the market.”