Nokia Siemens Networks Expands MMS

Nokia Siemens Networks announced a global cooperation agreement with India"s OnMobile. The partnership covers the integration and marketing of OnMobile"s ring back tone solution.

Nokia Siemens Networks adds OnMobile ring back tone solution to their music portfolio offerings and music to you (M2Y) download platform. With M2Y, telecom operators may offer multimedia content to their end-customers such as music and video downloads. M2Y is a managed hosting service, i.e. Nokia Siemens Networks not only provides the technology but also fully operates it.

According to Patrik Sallner, head, Services at Nokia Siemens Networks, “Internet providers and mobile operators in Europe, India and Australia currently use our M2Y service, allowing them to focus fully on their end customers and not have to struggle with complex technical questions relating to the topic of downloading.”

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“OnMobile"s expansion from its home Indian market across the region into countries such as Australia, Singapore, Indonesia, Sri Lanka and Pakistan has met with great success – our telecom operator clients are enjoying 8-9% uplifts in their average revenue per user and 10-23% market adoption rates with our RBT managed services. Now, with Nokia Siemens Networks as our partner we are looking to replicate these successes on a global scale and to develop a long term partnership based on our proven capability to deliver an innovative and feature rich product range to international market places,” claimed Arvind Rao, CEO and co-founder, OnMobile.