Nokia, Intuit To Create Mobile Marketing Services For SMEs

Nokia and Intuit have announced an alliance to develop and deliver a new mobile and web-based marketing service for small businesses around the world.

Addressing one of the leading concerns for the world’s estimated 500 million small businesses, the new service will be designed to help them get more business through personalised, relevant offers and marketing messages, in a way unmatched by traditional methods. The first market launch of the service is expected in the fourth quarter of 2010.

“Small businesses need every advantage to stay ahead of the pack in today’s competitive environment,” said Alex Lintner, President, Intuit Global Business Division. “We plan to offer them a way to strengthen customer relationships, through targeted communications that increase sales by delivering more customer visits. We’re applying the same proven formula we’ve used with QuickBooks to help small businesses succeed by better serving their customers. We are thrilled to partner with Nokia to bring our respective areas of expertise to bear in developing this revolutionary service.”

More from Biztech

Future Group - Reliance Retail Deal approved by CCI RBI ban on cryptocurrencies takes effect; prohibition could force investors to tap the black market

“This is a significant step which we expect will create future growth opportunities,” said Robert Andersson, Senior Vice President - Head of Corporate Alliances and Business Development, Nokia. “Working with Intuit, we are developing a breakthrough service to help small businesses deepen relationships with their customers, leveraging our expertise in mobile and location based services. We believe this will benefit consumers too, by helping them find their favourite products and services in the right place, at the right time and at the best price.”