Nielsen Partners With TCS For IT & Operations Support

The Nielsen Company and Tata Consultancy Services (TCS) are entering into an agreement for outsourcing a portion of Nielsen’s Information Technology (IT) and Operations functions worldwide.

Under the ten-year agreement, valued at $1.2 billion, TCS will assume responsibility for important IT and Operational processes and help Nielsen integrate and centralise multiple systems, technologies and processes on a global scale. TCS also will assume responsibility for certain Finance and Human Resource business processes, which will be executed on new BPO platforms built by TCS.

According to Mitchell Habib, executive vice president - Nielsen Global Business Services, “This arrangement with TCS will help us streamline and simplify our IT infrastructure and application platforms and operational practices across our businesses, support the development of integrated solutions and give us much greater flexibility to respond quickly to changes in the marketplace.”

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TCS said it will provide this service to Nielsen through its full-service model, leveraging consulting, IT, infrastructure and Business Processing Outsourcing (BPO) services delivered through its Network Delivery Model (GNDM). The global model will help Nielsen align complex global IT and operational processes, deliver high quality services to its clients and create cost efficiencies.

The implementation of next generation technology platforms and processes will enable faster and enriched information service delivery for Nielsen. TCS will also set up an Innovation Lab with Nielsen to help the customer conceptualise the next generation of business solutions for its end-clients globally.