Netgables Launches Saralweb.com, A B2B Marketplace

TA Netgables, a wholly owned subsidiary of Netgables Inc., USA, a company focused on formulating and building IT products and services for the SME segment across the world, has announced the launch of its online B2B marketplace, Saralweb. This portal, which bears the brand name of the company’s customer facing product, is a unique and first of its kind enabler of business, which facilitates B2B commercial transactions between buyers and sellers by bringing together demand generation and management, to dramatically reduce cost of sale for SME, by improving market access, reach, and technology support. This product is extremely useful to those businesses who wish to fully utilise the open frontiers of businesses as made possible by the use of the Internet and the various searchable and indexable possibilities a patented state-of-the-art innovative search engine throws up.

Saralweb allows users, who can choose to remain unregistered (anonymous) to enter a product keyword reflecting their product choice and indicate whether they are a buyer or a seller of the same. Based on this query, the proprietary search engine then navigates a database, which it has populated using its own unique and patented algorithm to draw up a result list. Each record on this result list contains fields denoting the potential respondent’s name and broad contact details (without disclosing phone numbers and e-mail ids) as well as a short description of the business type. Using the portal’s facilitated response mechanism, which allows users to deploy their own client-side mail software (g-mail, yahoo mail, outlook, etc), a communication is orchestrated between the two prospective business partners. This progressively is expected to grow into a closed deal which is also facilitated and assisted by Saralweb’s unique tracking and sales force automation feature.

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Kaviraj Singh, CEO, Saralweb, “Saralweb reduces the cost of sale for a business by an order of magnitude through innovative business search, conversations engine, and the sales automation application. This product is a result of many years of study of the Indian market and the interconnections that this has with the best practices of business worldwide. We are confident that our product will go a long way in developing and assisting small and medium enterprises to progress their businesses and improve their top lines while at the same time do so at minimum cost and maximum reach.”

Saralweb, while it allows unregistered users to search for prospects encourages users to register (at zero cost) and in fact, it is only a registered user who can go to stage-2 of the ‘prospect to lead’ conversion ladder. Further, not only can the registered user generate their own leads by prospecting, but they can also take advantage of leads generated by other users’ prospecting provided the prospective buyer wishes to have their requirement circulated to multiple sellers. Such “shared leads” are available to registered users against payment of a listed per-lead price.