NELCO Unveils New Brand Identity

Nelco Limited India, a part of the TATA Group has undergone a mega transformation along with the revelation of a fresh and an innovative new brand identity. With its resurgence, Nelco (a BSE listed company) is metamorphosing into a dynamic and versatile enterprise with redefined business goals aiming to widen its customers net.

P J Nath, CEO, Nelco Ltd said, “The redefinition of Nelco’s brand identity is not just an external logo change; it is a transformation in the attitude of the organisation in itself. Nelco now consolidates its presence with an objective to give its customers a clear understanding of its offerings in various business areas, all under one roof”.

Nelco specialises in the areas of VSAT connectivity (Tatanet VSAT), Integrated Security & Surveillance, Managed Services, Satcom Projects and Meteorological Solutions, catering to enterprises and core industries such as manufacturing, banking, railways, steel, cement, automobile, Oil & Gas, and defence. Nelco is also positioning many innovative Security & Surveillance solutions, as well as Managed Datacentre Services including Cloud Services for the corporate customers.

More from Biztech

Future Group - Reliance Retail Deal approved by CCI RBI ban on cryptocurrencies takes effect; prohibition could force investors to tap the black market

The new Nelco visual identity, ‘Open CIRCLE’, represents the company’s new brand positioning of helping its clients - unlock potential. Re-invigorated and rebranded, the new look of Nelco symbolises the company’s new corporate identity & the refurbishment of its brand, with an aim to stir up its market presence.