NASSCOM - AT Kearney Reveal Karnataka IT Potential

NASSCOM, recognised widely as the voice of the Indian IT-BPO industry, has released detailed findings from the NASSCOM - AT Kearney study on ‘Location roadmap for IT- BPO growth: Assessment of 50 leading cities’ on the four locations from Karnataka namely Bangalore, Hubli-Dharwad, Mysore and Mangalore at the 10th annual NASSCOM BPO Strategy Summit 2008 held recently in Bangalore.

The agenda of NASSCOM’s summit included discussion and debate on areas ranging from the state of the IT-BPO industry, redefining BPO – emerging opportunities, panels on domestic BPO and financial services segments, global delivery models, security and technology imperatives, role of captives and CTO and CEO insights.

Som Mittal, president, NASSCOM said on the occasion, “The Indian BPO industry is in an exciting phase of growth as it gears up to tap significant opportunities that the global economy presents. It is also working hard on improving its productivity further, to overcome challenges of infrastructure and inflation; along with support from the Government. We are very confident that the industry will succeed and NASSCOM will continue providing platforms for it to share best practices and collaborate”.

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As per the NASSCOM – A T Kearney report findings for Karnataka locations, Bangalore has been classified as a leader location; Mangalore as a challenger location, Hubli-Dharwad and Mysore as aspirant locations.

Mittal, while presenting the findings of the NASSCOM A T Kearney study said, “We are happy to share the findings of the recent NASSCOM report conducted in partnership with A T Kearney on 50 leading locations for the IT-BPO sector, which include four locations from Karnataka. These are indicative of the potential that the industry sees in this region - beyond Bangalore, and of the investment that companies can make here. Given the recently constituted Government, we are hopeful that a favourable policy environment will emerge and help the IT sector develop further. NASSCOM and the industry will also present the recommendations and call to action to the Government shortly, based on this report “.

The Indian BPO industry is maturing and rapidly spreading – both in business and geographically employing 700,000 professionals and generating revenues of $11 billion as of FY07-08. As per the NASSCOM Everest report, there is potential for five-fold growth for the BPO sector in the next five years. NASSCOM has also identified 50 cities, which are poised to become IT-BPO destinations, given the right steps are taken by stakeholders.