Modern Properties Deploys ACT! As Mgmt Soln

Sage India has announced that Modern Properties has selected ACT! By Sage as their contact and lead Management solution. Modern Properties is currently using a 20 user pack of ACT! Premium.

ACT! allows the user to log and track each enquiry till closure. Using the contacts module it is possible to record all requisite information like demographic details and details in relation to purchase, sale or renting of the property. The activity module enables users to schedule activities such as follow-up call, document submission and site visits for each enquiry and set reminders through pop-ups to ensure that no enquiry is left unattended.

ACT! also allows users to record the source that the enquiry has come from thereby providing precious information on the reach and conversion potential of each marketing activity. The Swiftpage tool allows the user to send personalised mass emails relating to newsletters and property updates and gives the ability to track bounces, click through rates and unique open rates.

Amit Kochar, Managing Director, Modern Properties said, “We were looking for a system which could provide us a consolidated view of our customers and provide us with the ability to send personalised communication. We need to keep a tab on minute details of our customers like birthdays and anniversaries as it positively impacts our business, ACT! enables us to do just that.” He further stated “With ACT! we are able to track sales enquires seamlessly which has improved our sales conversion ratio.”