Mobile Enterprise Mgmt Software Revenue To Reach $1.8 Bn By 2016

In 2011, worldwide mobile enterprise management (MEM) software revenue totaled $444.6 million, according to a new forecast from International Data Corporation (IDC). This number is expected to grow at a compound annual growth rate (CAGR) of 31.8 percent over the 2012-2016 forecast period, resulting in total MEM software revenue of $1.8 billion by 2016. While the majority of MEM revenue will stem from the Americas region throughout the forecast period, vendors are stepping up both their direct and their indirect efforts into Europe, Middle East, and Africa (EMEA) and Asia/Pacific and have started to see significant growth in interest and uptake from these regions.

A mobile device management (MDM) solution includes many of the standard features included in PC management solutions but also includes additional functionality that addresses the unique needs of mobile devices such as smartphones and media tablets and, increasingly, other areas (i.e., M2M modules or printers). Mobile application management (MAM) refers to a solution by which specific mobile applications can be managed, secured, and distributed by IT organisations and typically allow for enhanced policies to be applied to individual applications. In recognition of the growing need enterprises have to manage both mobile devices and mobile applications, the market is forcing the merger of these two previously distinct markets — mobile device management enterprise software and mobile application management software — into a new market called mobile enterprise management software. The mobile enterprise management software market will include products that offer standalone MDM, standalone MAM, or combined MDM-MAM functionality.

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“Consumerisation has brought new challenges to the enterprise in terms of how they must think about managing and securing devices and the sensitive corporate information on those devices,” said Stacy Crook, Senior Analyst, Mobile Enterprise Research at IDC. “The mobile enterprise management software market represents a category of mobility offerings that address the requirements of enterprises — that need solutions for both corporate- and employee-owned mobile devices — and users.”

At a high level, the MEM market can be segmented into several broad categories including Systems Management and Security Vendors, Mobility Companies and Others with Mobility Platforms and Pure-Play MEM ISVs.

Mobile operators continue to get serious about their mobile enterprise offerings and see mobile enterprise management software as a core piece of the strategy. Mobile operators will play a key role in delivering SaaS-based MEM and will significantly help drive the overall market on a worldwide basis. While mobile operators used to have a broad portfolio of MDM solutions, many are now choosing to pare down their partnerships to focus on a smaller number of best-of-breed providers.