M&M, Cisco Sign MoU To Collaborate On Go-To-Market Strategies

Mahindra & Mahindra Ltd. and Cisco have announced the signing of a comprehensive Memorandum of Understanding (MoU) under which the parties intend to collaborate on go-to-market strategies in areas that include smart cities, virtual dealership, sports and entertainment, and cloud services. The multifaceted strategic interlock brings together Cisco’s technology prowess and Mahindra & Mahindra’s expertise across diverse industries and market segments in India.

“By collaborating with Cisco to build smarter, connected communities, virtual dealerships and other projects, we are empowering our stakeholders – dealers, customers, partners and others to use technology for the greater good, thereby enabling them to rise. I am absolutely delighted that the first project under this initiative is intended to be the Mahindra Innovation Park, which will create new benchmarks through its smart solutions,” said Anand Mahindra, Vice-Chairman & Managing Director, Mahindra Group.

“The Internet of Things and the power of network are transforming the way we live, work, learn and play. Cisco envisages that all future successful communities will run on networked information. Using Cisco’s Smart+Connected Communities framework, we have led several projects that drive social, economic and environmental sustainability, using technology as the key enabler,” said Wim Elfrink, Executive Vice President, Emerging Solutions & Chief Globalisation Officer, Cisco. “The collaboration with the Mahindra Group will be a game-changing one and I really look forward to working closely with M&M to transform cities and communities and to innovate new ways of offering services, using network as the platform."

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Cisco’s Internet Business Solutions Group (IBSG) and Mahindra have initiated collaboration on a pioneering virtual sales experience as a complementary channel to Mahindra dealerships. The innovative sales experience will aim to expand M&M’s customer touch points, enhance brand visibility and provide customers with a superior experience.

Under the non-binding MoU, Cisco and Mahindra will explore opportunities to collaborate on comprehensive differentiated offerings in the Sports and Entertainment market to provide a range of industry-specific offerings. These include the Cisco Connected Stadium platform and the StadiumVision solution using the network as a platform, with additive elements for access control, wireless, RFID, smart-card ticketing and loyalty programmes, points of sale, and hospitality.

Additionally, Cisco and Mahindra will explore opportunities to develop cloud-based solutions and services around S+CC, virtual sales and sports and entertainment as a service in a private-public-hybrid cloud in both build operate transfer and Managed Services models. Mahindra and Cisco will also explore working together to build the private cloud roadmap for the Mahindra Group across different businesses – Mahindra & Mahindra, Tech Mahindra and Mahindra Satyam.