Meridian Mobile Ties Up With GATI

Gati has announced its partnership with Meridian Mobile, the tie up makes Gati the sole logistics and supply chain solution provider for Meridian’s flagship brand of GSM phones ‘Fly’ in India. Gati will offer third partly logistics solutions which would mean providing integrated operations right from procurement to warehousing , inventory management, order management, demand – supply support and analytics, distribution and reverse logistics. This quintessential Supply Chain Solution will in turn help Meridian to focus on their core activities of product development & management and achieve a substantial growth in their business in the next two years.

Redsun, the Supply Chain Solutions division of Gati will manage the account bringing in expertise of supply chain management that will enhance performance and optimise efficiencies through a knowledge, experience and expertise based strategic implementation plan.This essentially cuts across services like Domestic & International logistics (Premium, Express & Economy) and integrates Value Added Services like Vendor Management, Order Management, Demand – Supply support & analytics, Procurement & IOR.

“This exclusive tie-up with Meridian Mobile Private Ltd. is a testimony of Gati’s ability to innovate its services and offerings to cater to the diverse needs of our discerning consumers. We have raised curtains over a new format in logistics industry. And we at Gati look forward to innovate further and offer more custom made services in the times to come,” Harry Lagad, Executive Director, Gati Ltd.

“Fly is globally positioned as challenger brand with extremely strong commitment to differentiation. We believe that our aim to have best in class service in supply chain management is in line with our aspiration to serve our customers & consumers better. Fly has been using the services of Gati for domestic logistic in the past, given the experience we had with Gati this tie-up for an integrated supply chain management solution will allow Fly to leverage the core competency of Gati,” said Prem Kumar, CEO, Meridian Mobile.