Maximizer CRM 11 For Indian SMEs Released

Maximizer Software Inc., a provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions for small and medium-sized businesses (SMEs) and divisions of large enterprises, has announced the availability in India of its latest version, Maximizer CRM 11.

“In an environment where SMEs are continually pushed to do more with less while achieving demanding sales targets and operating as efficiently as possible, we developed Maximizer CRM 11 to give them a competitive edge and comprehensively support both their in-office and mobilised workforces,” said William Anderson, Executive Vice President of Technology, Maximizer Software.

Maximizer CRM now supports the Firefox web browser, which broadens its web access footprint beyond Microsoft Windows, to include both Apple (Mac) and Linux platform users. Additionally, full marketing campaign support via web access now enables marketing staff to send e-mail campaigns and track and report on results from anywhere.

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New wizard-driven dashboards enable executives and managers to monitor key performance indicators that matter most to them. Real-time indicators can be easily customised, reflecting the most meaningful data in real-time, including the ability to click through to a deeper level of information or view lists.
Delivered via smartphones such as BlackBerry devices, Maximizer Mobile CRM gives professionals instant access to information in the field, including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules.