Maveric Systems Appoints B Sriram As Senior VP - Sales Support

Maveric Systems, a provider of IT Lifecycle Assurance, has announced the appointment of B Sriram as the company’s Senior Vice President – Sales Support. With over 25 years of experience, Sriram joins Maveric from HCL Technologies, with the mandate of strengthening Maveric’s global sales strategy.

In his new role, Sriram will be responsible for creating a Global Sales Support organisation that will work closely with the different business units and practices of Maveric and help in taking its domain-led IT Lifecycle Assurance services to regional and global leaders in the Banking, Insurance and Telecom verticals. Sriram will also focus on building collaborative relationships with IT product companies, system integrators, sourcing advisories, consulting firms and analysts to create and grow Maveric’s ecosystem.

Speaking on the appointment, Ranga Reddy, Co-founder and CEO, Maveric Systems, said, “With our recent transformation, we are committed to partner our clients across the entire IT adoption lifecycle and provide ‘requirements to release’ assurance services. Sriram’s rich expertise in the financial services and technology domains coupled with his strong sales background will greatly help us to deliver on this promise. We welcome Sriram and look forward to a successful innings.”

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Commenting on his new role, B Sriram, Senior Vice President – Sales Support, Maveric Systems, said, “IT Lifecycle Assurance is a new paradigm and I am excited to be involved in developing Maveric’s sales strategy in this crucial phase. I look forward to the challenging role of building of a cross-BU (Business Unit), cross-practice global sales support organisation that will truly strengthen our Assurance positioning and aid business growth.”

With over 25 years of experience in Sales and Operations, Sriram has worked with the TVS Group, Kotak Mahindra, General Motors Acceptance Corporation and Dell International. In his stint at HCL Technologies, Sriram created an impactful Inside Sales organisation for the Financial Services vertical. His experience spans Automobiles, Financial Services, ITES and IT.

Sriram’s appointment comes close on the heels of 3 other leadership appointments. Maveric recently announced the appointment of Sridhar Parthasarathy as VP & Head, Telecom Business Unit; Ajit Kalle as VP, Telecom – Delivery; and S Saiseshan as VP, India & APAC.