Mahindra Comviva Extends Partnership With Vantrix

Mahindra Comviva has announced that it has extended its partnership with Vantrix, a pioneer in mobile video optimisation and delivery solutions. Through this extended association, Mahindra Comviva will effectively manage, optimise and monetise the explosive growth of video traffic that service providers are experiencing in their markets.

With this partnership, Vantrix’s advanced video optimisation solution, Bandwidth Optimizer, will be integrated with Mahindra Comviva’s Mobile Data Platform (MDP), which is targeted at addressing the broadband traffic and specifically Video Traffic for Policy Management, Optimisation and Monetisation (MOM). This integrated solution will enable service providers to manage, optimise and monetise their mobile broadband video traffic while offering their subscribers a high performance and rich media experience, leading to increased data adoption and reduced network congestion.

Commenting on this strategic partnership, Madan G. Onkar, Vice President, Internet and Broadband Solutions, Mahindra Comviva said “Given the explosive growth in the video traffic and the increase in broadband subscribers globally, it’s imperative that video traffic is managed and delivered intelligently, in the most optimal manner. It contributes to a significant portion of the service providers’ data revenue today. We are excited to extend our partnership with Vantrix to jointly offer the policy-based video optimisation solution to our customers worldwide.”

“Today, it is evident that video content consumption is the key driver for data traffic growth on service provider networks. These providers need to manage the growing costs of this demand, offer a compelling experience to their customers and enable new revenue opportunities,” said Alex Staddon-Smith, Sr. Vice President, Global Sales and Business Development, Vantrix. “We are delighted to partner with Mahindra Comviva to deliver a best-in-class solution to address these challenges. Our solution, Bandwidth Optimizer, is designed to improve the overall end user experience, while at the same time optimise the delivery of video content and enable monetisation opportunities for our clients.”

Mahindra Comviva has more than a decade of experience in managing mobile data pipes for over 80 service providers globally across 40+ countries, while Vantrix solutions are deployed in over 75 mobile networks, serving more than one billion subscribers in five continents. Vantrix has also been partnering with Mahindra Comviva with their media transcoding for its Multimedia Messaging Service Center (MMSC) suite and RCSe compliant IMPS suite.