LOBs Playing A More Influential Role In Driving Big Data Initiatives: IDC

International Data Corporation (IDC) recently conducted an in-depth research on Big Data adoption in the Australian market. The research studied responses from an end user survey of over 300 organisations from all industries across Australia. According to the survey, about a third of Australian organisations cite Big Data Analytics as essential or critical to their organisations.

The survey also revealed that over 80 percent of organisations have either deployed or have plans to launch Big Data Analytics in the next 12 months. This illustrates that Australian organisations are at different levels of maturity when it comes to Big Data projects, from ad-hoc and experimental discovery, to advanced analytical capability to drive decision making.

“That was quite a surprising result,” says Shayum Rahim, IDC’s Head of Software Research and Big Data lead for Australia and New Zealand. “Technology vendors and service providers will really need to think about where in this maturity model they will engage customers. Do they go with the low hanging fruit and target customers with budgeted projects, or do they expand their pipeline and work with those customers who have just begun their business analytics journey?”

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The research also suggests that the C-Suite is very much involved in the decision to invest in Big Data projects. “Australian organisations are being very strategic in the use of data analytics to deliver specific line of business outcomes,” Shayum adds, “We spoke to senior IT executives who acknowledged a shift in focus from IT priorities to LOB requirements when it came to Big Data initiatives. There will be a growing need for CIOs to be closer linked to LOBs and their specific goals if they are to remain relevant in rapidly changing organisational landscapes.”