Lenovo Rolls Out SME Strategy In India

Lenovo has announced an aggressive business strategy to pursue the significant growth opportunity in the Small and Medium Enterprise (SME) segment in India’s PC market. Lenovo is extending its ThinkPad brand promise to SME users through its ‘ThinkPad Edge Series’ laptops, which combine the reliability of the ThinkPad with style and affordability. It also declared its go-to-market strategy for the SME segment in India, focusing on Value Added Resellers (VAR), System Integrators (SI) and Retail, covering 150 cities initially.

Amar Babu, Managing Director, Lenovo India, said, “The ThinkPad brand gives us the leverage to reach out to premium SME customers. With the new ThinkPad Edge Series and the ThinkPad X100e, we are targeting the mainstream segment in SME as well.”

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As per Lenovo’s market understanding, an SME user is cost sensitive, expects quality and reliability in his PC, values the product features and cares about PC aesthetics.

“Our strategy for the SME segment aims at closing the gap between the ThinkPad and SME users. We understand that SME customers want PCs with bold, sleek, professional designs, simplistic experience and reliable tools, yet fitting within their budgets. The ThinkPad Edge Series is designed keeping all these needs in mind. We see a hyper growth opportunity in this space,” said Alex Li, Vice President, Transaction Sales, Lenovo.