KPIT Cummins, a global IT consulting and product engineering partner to manufacturing corporations, has announced the appointment of Melissa Womack as Global Head of Marketing. Womack, who is based in the US, has more than 20 years of marketing leadership and corporate strategy experience in the technology industry. In the new role, she will be responsible for enhancing corporate brand presence across US, Europe and Asia Pacific, and will drive unified customer experience strategy for KPIT Cummins.
Womack came to KPIT Cummins through the company’s acquisition of CPG, a high-end IT consulting firm where she was Chief Marketing Officer. Previously she held global marketing and corporate strategy roles at Insight Enterprises and Software Spectrum, Inc. as Senior Vice President, Marketing and Business Development, and at Sabre, Inc., as Director of Sales & Marketing for its brand, Travelocity.
Kishor Patil, Managing Director and Chief Executive Officer of KPIT Cummins said, “Melissa is an outstanding addition to our team. She is a hands-on leader with proven experience in creating impactful brands across markets and in building high-performance marketing and customer partnership teams. Placing key leadership positions in markets outside India accelerates the execution of our global expansion strategy.”