 "Juzt Jelly partners Sony Pictures; gears up for Amazing Spider-Man 2")
Perfetti Van Melle India has recently launched a new TVC for its brand AlpenliebeJuztJelly. Juzt Jelly has collaborated with Sony Pictures India for ‘The Amazing Spider-Man 2’ which will be released on May 1, 2014. McCann Erickson has created the campaign.
[caption id=“attachment_83522” align=“alignleft” width=“380”] A still from the film[/caption]
Commenting on campaign, Munir Lamba, controller, marketing, Perfetti Van Melle, said, “Juzt Jelly has been one of our most successful launches. Our collaboration with ‘The Amazing Spider-Man 2’ gives us the opportunity to create new excitement on the brand. The new pack and television commercial will appeal to kids and help strengthen our relationship with them.”
As a part of the collaboration, Perfetti Van Melle has launched a specialJuztJelly pack with on-pack branding, in addition to the TVC.
The film is showcases the fantasy world of children who dream about performing all of Spiderman’s stunts. Right from trying to jump off a tall building to standing between doorframes, the children want to be just like Spiderman.
Watch the TVC here:
Kapil Batra, ECD, McCann Delhi, said, “Spider-Man is a favorite among children - whether it’s collecting Spiderman mementoes, imitating him or just anticipating the release of a new movie! So when AlpenliebeJuztJelly and “The Amazing Spider-Man 2” came together, it gave us an opportunity to bring this fascination to life and celebrate the love they have for their beloved superhero."
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