ITC Infotech Partners NewsPage To Launch Mobility Solutions

ITC Infotech has launched a suite of mobility solutions in partnership with Singapore-based NewsPage. This solution is geared to address the various CRM, direct store delivery (DSD) and route accounting processes, across the consumer goods and life sciences segments.

Today’s challenging sales environment dictates the need for a comprehensive Sales Force Automation (SFA) system that is scalable. ITC Infotech has launched an end-to-end Field Sales Force Automation solution powered by NewsPage EXPRESS, an enterprise class mobility framework, which caters to the specific needs of this demanding sales scenario. This solution manages and automates the activities of distributors, sales and trade marketing representatives, including inventory receipt, route planning, sales projection, pre-sales and van sales, amongst others.

Sanjiv Puri, managing director, ITC Infotech, says, “Consumer goods is a segment where we have the rare advantage of a practitioner’s domain knowledge. Our partnership with NewsPage provides us with the opportunity to bring our domain knowledge together with NewsPage’s industry-ready mobility applications, which will enable companies in engaging, transacting and servicing their customers while ‘on-the-go’. Our mobility solution will offer demonstrable benefits to our customers, in terms of streamlining their operations and improving sales force efficiency and productivity.”

This mobility solution is aimed at developing better customer relationship management, better management of the sales team, monitor performance at all times and provide faster and up-to-date access to customer information. The technology framework underlying the solution works across a mix of field level devices ranging from laptops to handheld devices (PDAs). Additionally, this solution is independent of the operating system on which the device is running. This solution also interfaces with back office enterprise CRM and ERP systems and has local language conversion.