Intel Views Future Of Technology Through Youth Eyes

Intel Corporation celebrated 40 years of operations in a unique way by unveiling a project that gives the youth a chance to foresee the world’s future as shaped by computers over the next 40 years. Intel’s World Mural Project comprises digital artwork that captures the vision of young people on how computers will transform the globe over the next 40 years.

Since its founding in 1968, Intel has introduced countless examples of technology innovation – its breakthrough being the introduction of the microprocessor. Commonly referred to as the ‘brain’ of a computer, the microprocessor has led to unimagined advances in entertainment, education and business productivity.

“Intel has a 40-year history of technology breakthroughs and innovation,” said Intel CEO and president Paul Otellini. “When we introduced the microprocessor no one could have predicted that the market for PCs would be greater than 350 million units a year. Over the next 40 years, Intel technology aims to be at the heart of breakthroughs that solve the big problems of health and environment. For Intel, this is just the beginning of its journey.”

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The World Mural Project is a Web-based digital art piece that includes visual and written content from the Intel Computer Clubhouse Network – a worldwide after-school community-based technology learning programme that enables youth in underserved communities to acquire skills necessary for personal and professional success. Working closely with about 300 Intel volunteers at 70 Clubhouses around the world, more than 500 young people in 21 countries submitted graphic design ’tiles’ that were incorporated into an overall mural design. The project weaves together the individual submissions into one expansive and exciting digital mural that speaks about the youth’s creativity and passion about technology.

The World Mural Project exemplifies how computers can provide youth in underserved communities with powerful tools to express themselves creatively and connect with other communities globally. The project is also one of the volunteer activities that support Otellini’s commitment to giving back a million volunteer hours in 2008 in commemoration of Intel’s 40th anniversary.

“As an industry, we have a responsibility to fulfill these expectations,” said Bruce Sewell, senior vice president for corporate social responsibility at Intel. “By providing opportunities for young people in underserved communities to learn technology literacy and problem-solving skills, we hope to secure the next generation of innovators, thought leaders and role models.”

Intel engaged renowned digital muralist Favianna Rodriguez to oversee the creative process and provide guidance to the project. Common themes represented in the mural include the trend toward smaller, more mobile computing, green technology that improves our environment, more responsive technology in healthcare and education, and virtual travel.