India Printer Copier, MFP Market Grew 2.4% In 3Q11

The combined serial inkjet and page printer, copier and multifunction product (MFP) market in India totaled 801,614 units in the third quarter of 2011, a 2.4 percent increase compared to the third quarter of 2010, according to Gartner, Inc.

“India is full of opportunities because of the resilient economic growth driven primarily by domestic consumption,” said Amrita Choudhury research analyst at Gartner. “Business activities in the banking, financial services and insurance (BFSI), manufacturing, IT and IT-enabled services (IT/ITES) sectors, and notably the government sector, lead to a growth of peripheral devices like printers and multifunctional devices,” said Choudhury.

HP, Canon, Epson,and Samsung continued to be the top 4 vendors accounting for 93 percent of the total India printer market in the third quarter of 2011.
HP remained the leader in the India printer, copier and MFP market also in the third quarter of 2011 with a market share of 51 percent, followed by Canon with 24.4 percent market share, Epson with 9.percent and Samsung with 8.5 percent market share (See Table 1).

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With increasing penetration of the Internet, digital content is also growing tremendously. Print vendors arepaying close attention to the needs of business, both small and large, and consumers are provided with a lot of choice at affordable prices. The strong demand for A4 MFP continued in the quarter. HP led the A4 MFP segment with 58 percent market share, followed by Canon with 20.6 percent. Samsung and Epson contributed 7.6 percent market share each in the third quarter of 2011.

The A3 flatbed copier MFP segment grew 1.4 percent compared to the third quarter of 2010; Ricoh led the market with 23.2 percent market share, followed by Canon with 21.8 percent, and Sharp with 14 percent market share.

Page Single function devices declined 12.3 percent in the third quarter 2011 as consumers wanted to do more with their devices than just print. HP continued to dominate the segment with a 46.2 percent market share, but sales declined 20.8 percent in the third quarter of 2011, while Canon, with 28.6 percent market share, also decreased 12.4 percent. Epson’s sales grew 9.9 percent compared to the third quarter of 2010, accounting for 11.1 percent market share.