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BlackBerry and Idea Cellular have jointly launched Enhanced SIM-Based Licensing (ESBL) solution in India. With the new ESBL offering, Idea Cellular customers will be able to integrate enterprise mobility management (EMM) services with their wireless monthly subscriber billing.
The partnership will leverage BES12 – a cross-platform EMM solution by BlackBerry made available recently. The ESBL offering will support iOS, Android, Windows Phone and BlackBerry 10.
The offering for Indian enterprises will enable Idea Cellular to resell BlackBerry EMM services licensing as a bundled offer in a similar manner as MMS, SMS and v-mail.
The selling process with voice/data-plan integration will enable Idea Cellular to offer a monthly billing model with daily proration. ESBL will also integrate into the carrier provisioning systems and help Idea Cellular identify current customer licensing and upsell opportunities.
For enterprise customers, they will have the flexibility of a monthly “pay as you go” licensing model delivered through Idea Cellular. Enterprises with 100 percent BYOD policies will also have the opportunity for Bring Your Own License (BYOL) with ESBL, according to the companies.
Sashi Shankar, chief marketing officer, Idea Cellular, said, “Idea Cellular is happy to partner with BlackBerry to become the first telecom operator in India to offer its enterprise customers the industry first ESBL offering. With the new ESBL offering, Idea Cellular will become the one stop shop for the customers for devices, data plans, and software and services. We are confident that this partnership with BlackBerry will help us provide the enterprise segment with a differentiated, cost effective and seamless EMM solution.”
“As a part of our BES12 roll out plans, ESBL has been designed to offer enterprises with a more productive, secure and flexible business solution. Our partnership with Idea Cellular will help us render the benefits of our robust yet flexible enterprise offerings to a wider gamut of Indian enterprises through a simplified licensing model,” said Sunil Lalvani, MD, BlackBerry India.
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