ICICI Prudential Life Introduces 'Webchat' Service

ICICI Prudential Life has introduced a webchat service for its policyholders that will help them resolve their policy-related queries instantly. ICICI Prudential Life is the first life insurance company in India to introduce this kind of a webchat service for its consumers. To avail this 24X7 webchat service, the only thing the consumer needs to do is log on to the company’s website: www.iciciprulife.com with his/her policy details.

Through the webchat service, consumers can inform the company about change in their address and contact details, seek information on Net Asset Value (NAV)/ fund allocation, premium payment options, customer service documents (RPN, RPR, Unit statement), etc. Webchat also enables consumers to resolve queries relating to their policy and also lodge any complaints that they may have.

Commenting on the new service initiative, Anita Pai, executive vice president, ICICI Prudential Life Insurance said, “Based on our philosophy of ‘customer first’ we have continued to introduce innovative service offerings to enhance the consumer’s experience with us. The launch of webchat is yet another initiative towards our commitment of providing a seamless service delivery excellence to our customers. We hope that this service will bring increased convenience to the customer by empowering him to dialogue with us on his policy-related queries from any part of the world”.

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ICICI Prudential Life has also introduced various technology-enabled initiatives that allow consumers to transact with the company through mobile phones and the Internet. These include premium payment through mobile (mChek), purchase, updation and switching of policies online, and premium receipts, notices, statements, policy details and NAV being made available online for enhanced customer convenience.